The Communications Director is responsible for developing and executing the communications strategy for the United Farm Workers (UFW). The Director is also responsible for the administration of the Communications Fund by managing staff, budgets, and media lists. The Director drives awareness and positive press coverage of our work and accomplishments to create and maintain a favorable public image of the United Farm Workers by performing the following duties.
Essential duties and responsibilities
include the following. Other duties may be assigned.
- Working with leadership, management, and staff to stay current with UFW priorities.
- Exercising news judgment and discerning news “pegs” after analyzing what are often complex issues and detailed sets of facts. Exercising news judgment and discerning news “pegs” after analyzing what are often complex issues and detailed sets of facts.
- Oversee the composition and dissemination of advisories, news releases, statements, speeches, op-ed pieces, electronic images, and materials.
- Administers the Communications fund by managing staff, budget and media lists.
- Manages the creation and maintenance of current hard copy, broadcast fax, and email press lists for media markets in which the UFW is active as well as lists of reporters covering special beats.
- Creating “sound bites” for UFW principals that have a good chance of ending up in coverage while preparing statements and news releases.
- Planning and orchestrating “set” news events to roll out major union campaigns and initiatives.
- Oversee activities related to working with press representatives on a local, state, national, and international level, with special emphasis on ethnic press.
- Develop and implement communications plans that promote the UFW’s agenda, activities, and campaigns.
- Trains and develops UFW members and other farm workers organizing with the UFW to serve as spokespeople
- Manages professional relationships with external organizations in support of public affairs efforts.
- Networks with relevant special interest and professional groups as a representative of the UFW.
- Assists in the documentation of the history of the UFW and key participants of the Farm Worker Movement.
- Coordinating with other entities of the Farm Worker Movement on press, public affairs activities, and radio programming for workers.
- Other duties as assigned.
Supervises Media Affairs Coordinator and may also supervise Internet Manager.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education and/or experience
Bachelor’s degree (B. A.) from four-year college or university in Communications, Journalism, Public Relations, Marketing; and five or more years related public relations experience and training; or equivalent combination of education and experience. Strong writing, editing, and oral communications skills. Knowledge about “New Media”. Ability to manage complex projects. Computer literate in areas such as MS Word, Excel, Publisher, Adobe, Quark Express, Internet, Email.
Ability to read, analyze, and interpret common technical journals, financial reports, and legal documents. Ability to respond to common inquiries or complaints from the public, celebrities, elected officials and appointees or members of the community. Ability to write speeches and articles for publication that conform to prescribed style and format. Ability to effectively present information to top management, public groups, and/or boards of directors. Ability to speak, read, and write in Spanish and English.
Ability to work with mathematical concepts such as probability and statistical inference. Ability to apply concepts such as fractions, percentages, ratios, and proportions to practical situations.
Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret an extensive variety of technical instructions in verbal, written or diagram form and deal with several abstract and concrete variables.
Certificates, licenses, registrations
Must have valid drivers license and personal auto insurance.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to sit and talk or hear. The employee frequently is required to stand; walk; use hands to finger, handle, or feel; and reach with hands and arms. The employee is occasionally required to stoop, kneel, crouch, or crawl. The employee must regularly lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, and depth perception.
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is occasionally exposed to outside weather conditions. The noise level in the work environment is usually quiet.